Ms Patsy Ong, Co-Founder

As a visionary entrepreneur, Patsy has 22 years of hands-on management experience in Singapore and Hong Kong mainly in Brand Development, Sales & Marketing. Her early days included the successful establishment of one of Hong Kong's biggest manufacturers of apparel, with 11 factories in China to date, to guiding Francois Marine Services (one of the top 500 Fortune companies) through several milestones including setting up the company and later becoming a division of Austene Maritime (joint venture of P&O and Stena Group).

Having co-founded Adval Brand Group Pte Ltd in 1995 with a focus on providing integrated marketing services predominantly to the tourism industry, Patsy also established a global presence through a region-wide distribution network within the tourism sector - rolling out many successful international campaigns to promote tourism in Singapore, such as the Singapore Roars Campaign - "Roaring Great Deals" - the post-SARS recovery programme that was conceptualized to bring tourists back to Singapore in 2003.

More significantly, she defined a strategic vision for the company, from the initial partnership with NTUC Club Investment to her involvement in many key tourism projects. The most notable project to date is Adval's appointment as the exclusive sales and marketing agent of Singapore Flyer, where her entrepreneurial instinct and commitment in way of sales guarantee, despite all adversity and against market norms, was instrumental to the success of securing financing for the Singapore Flyer with key investors.

As the cornerstone behind the sales and marketing of the Singapore Flyer, Patsy is instrumental in putting together a team of high performance employees to meet the sales targets and raising the profile of the company to a significant level.

Tom Hahl, Co-Founder

A native of Finland, Tom has more than 13 years of management experience in the lifestyle and tourism businesses in Finland and Singapore.

Having transplanted the Profit Card Concept from Europe to Singapore, Tom has overseen the establishment acquisitions for various loyalty programmes from 1995 till 2007. Together with Patsy, he conceptualised a holistic and fully integrated marketing program which meets the branding, loyalty and marketing needs of clients.

His family business background in the construction, restaurant and pub businesses inculcates the necessary entrepreneurial acumen that provides much of the foundation required for the business in the leisure and tourism industry. Tom brings fresh ideas, attitudes and concepts from a West-meets-East approach and has been co-managing Adval Ventures Pte Ltd and Adval Brand Group Pte Ltd with Patsy. As the co-founder of the company, he offers sound advice for the sales and marketing of the Singapore Flyer.

Being a widely travelled world-class bowler, Tom possesses a talent for spotting potential ideas across the globe and seeding them in the local context to enhance the business. To-date, he has been the pillar in advising and charting direction on the development of new investment projects in lifestyle projects and project consultancy work for new business ventures. His meticulous management style and keen eye for detail is an excellent asset in directing the execution of business proposals.